Our story began in 1974.Back then our company was firstly established as Aurora Jewel Co.,Ltd., jewelry seller. In 1992, we changed name to Aurora Trading Co.,Ltd. We are one of leading company selling gold and platinum jewelry wholesale, specializing in gold chain and necklace.
Our company has a deal with several manufactures in Japan. We are selling  18k gold and platinum jewelry to retailer or who run business related to jewlery. We’ve always believed in serving the best products and services to meet customer needs in order to build long-term relationship.


We have attended Jewelry & Gem Fair for both domestic and international exhibition every year. We are proudly to be member of JAPAN JEWELRY ASSOCIATION(JJA) and JAPAN JEWELRY TOWN (JTO) Since 2006, online shopping website was first created for retailer and jewelry trader. Currently, we have more than 1,500 clients all around the world.


Our mission: To serve you best service and built long-term relationships based on trusted and respect.


President's message

Mr.Hayashi Noriyoshi
In the previous day, I started my career as jewelry sales. At Ginza retail store, I have seen the charming of ANCHOR-DC chain. It connected deliberately one by one with round ring. In my opinion, chain necklace is not only made up for pendant, but also bring the charm of diamond and pearl shine out and look more outstanding. I was thinking of selling chain necklace since then.
Many years after that, I start selling gold chain as my wish. Currently, we are dealing with several domestic manufactures aims to provide products and services to meet customer needs.We will support any issues on products and willingly to prepare the proper knowledge to our valued customer as specialized trading company.



1974 Sep.
Established as Aurora Jewel Co.,Ltd. Started business as Jewelry seller.
1978 Mar.
Established Trinal Corp., started selling import miscellaneous goods.
1982 May
Deal with several domestic manufactures and started business as jewelry wholesaler
1984 Jan. 
Imported Italian gold necklace and started selling Italy-made necklace.
1990 Mar.
Attended 1st Tokyo International Jewelry & Gem Fair. (Every year since then.)
1992 June
Joint venture company and changed to Aurora Trading Co.,Ltd. ,
specializing in gold jewelry.
1993 Sep.
Attended 1st Japan Jewelry Fair. (Every year since then.)
1997 June
Attended 1st International Jewelry Kobe. (Every year since then.)
2004 Mar.
Attended Hong Kong Jewelry & Gems Fair. (Every year since then.)
2006 Mar.
Started selling online for B2B business.
2008 Sep.
Winner of JJA Jewelry design craft award.
2009 Sep.
Attended the Biggest Hong Kong International Jewelry Show on September.
(Every year since then.)
2013 Oct.
Attended 1st International Jewelry Tokyo Autumn. (Every year since then.)
2013 Dec.
Attended Taipei Jewelry & Gems Fair. (Every year since then.)
2014 Nov.
Proud to be member of Hong Kong Jewelry Association. (Attended 4 times a year)
2020 July
Re-new Aurora Trading Co.,Ltd. oversea shopping online website aims to expand the market to the rest of the world.